Fist-bump me if you’ve ever been in a sales and marketing meeting competing for an account that went to the other guy?
You spent time, money and energy putting together a killer campaign only to have the client pick someone else and then to add insult to injury their campaign fails, or worse it succeeds and becomes as iconic as Wendy’s 1980s campaign “Where’s the Beef?”
Well I’ve got great news for you! I’m going to share a secret that will help you win the next time you’re competing for that marketing account. I’m going to discuss two ad campaigns that directly relate to the Player and Lighter Proclivity audience and tomorrow, I’ll share two for the Artist and Y’er audience.
Remember the first time you saw a horror movie and one of the would-be victims walked right into the arms of the villain? Did you shout at the screen “Don’t do it! Don’t open the door?” And then of course, the victim opened the door and well you know the rest of the story… It seemed like the victims were sabotaging themselves, instead of finding a solution they just gave up. The very same thing happens at work when your productivity drops; instead of finding the reason for it and fixing it you just roll over.
Well, I want to share with you your very own superpower so you don’t have to fall victim to self-sabotage.
If you’ve been with me for any time now, you know that Proclivities: Science of Connection changes the game in voluntary turnover. But have you ever thought about what it could do for your own productivity? Connection is an instinct and communication is a learned behavior how you connect in your work environment directly correlates to how productive you are.
If I were to buy a Powerball ticket my chances of winning are like a million to one, but if I were to bet that you as a reader wished you made more money my chances would be eight to one.
I can’t promise you that after reading this you’ll make more money, but I can promise you that if you use some of the techniques I share with you, you’ll connect better with people, build stronger relationships and remember, your network is your net worth.
If you’ve been with me for a while, you already know Proclivities: Science of Connection completely changes the game in voluntary turnover. But have you ever thought about what it could do for your sales?
Here’s 5 easy tips you can use today to connect better with your prospects and clients. Continue reading →
Leaders aren’t born. Leaders are made when no one else leads.
Women can’t help but be better leaders. Evolution dictates it. Scientists now believe that in prehistoric time we hunted along side our men, we also had the babies so we ‘got to’ stay behind and take care of camp.
Where women pulled ahead of men in the leadership realm was back at camp.
If the men chased a large bear into a dark forest, they could later make a decision not to chase the scary bear and pick a different forest and a different prey.